The power of video

Nowadays the use of video is highly increasing thanks to digital devices and internet. Mobile users have 3G – 4G connections available on their fingertips which means that streaming video on these devices is as easy as surfing a website. Therefore video plays an essential part for marketers in the online marketing mix and offers potential results like never before.

75%

That is the percent of executives who told Forbes that they watch work-related videos on business websites at least once a week. The results breakdown:

  • 50% watch business-related videos on YouTube
  • 65% visit the website after viewing a video

1.8 Million Words

That is the value of one minute of video, according to Dr. James McQuivey of Forrester Research.

80%

According to the Online Publishers Association, that is the percentage of Internet users who recall watching a video ad on a website they visited in the past 30 days. It gets even better. Of that 80%, 46% took some action after viewing the ad. In fact:

  • 26% looked for more information about the subject of the video
  • 22% visited the website named in the ad
  • 15% visited the company represented in the video ad
  • 12% purchased the specific product featured in the ad

¡Video Marketing Works!

Takeaway: If you are not using video marketing, you are missing out on a huge market opportunity. It is not just the number of people who are watching videos that is important – It is the reasons why they watch it. When you post an online marketing video to a business website; you have got a great chance of engaging with a busy executive who is specifically looking for your services but might not have reached out to schedule a meeting for a presentation. Your marketing video is a great way to get your elevator pitch out there and convert leads into deals.

Source: http://www.videobrewery.com/blog/18-video-marketing-statistics