The power of video

Nowadays the use of video is highly increasing thanks to digital devices and internet. Mobile users have 3G – 4G connections available on their fingertips which means that streaming video on these devices is as easy as surfing a website. Therefore video plays an essential part for marketers in the online marketing mix and offers potential results like never before.


That is the percent of executives who told Forbes that they watch work-related videos on business websites at least once a week. The results breakdown:

  • 50% watch business-related videos on YouTube
  • 65% visit the website after viewing a video

1.8 Million Words

That is the value of one minute of video, according to Dr. James McQuivey of Forrester Research.


According to the Online Publishers Association, that is the percentage of Internet users who recall watching a video ad on a website they visited in the past 30 days. It gets even better. Of that 80%, 46% took some action after viewing the ad. In fact:

  • 26% looked for more information about the subject of the video
  • 22% visited the website named in the ad
  • 15% visited the company represented in the video ad
  • 12% purchased the specific product featured in the ad

¡Video Marketing Works!

Takeaway: If you are not using video marketing, you are missing out on a huge market opportunity. It is not just the number of people who are watching videos that is important – It is the reasons why they watch it. When you post an online marketing video to a business website; you have got a great chance of engaging with a busy executive who is specifically looking for your services but might not have reached out to schedule a meeting for a presentation. Your marketing video is a great way to get your elevator pitch out there and convert leads into deals.